SHOWS I CREATED OR CONSULTED ON
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[Life Noggin]: An animated educational channel on YouTube I co-created. Life Noggin answers thought-provoking questions with colorful block designs.
Under my direction, Life Noggin has amassed over 3 million subscribers and 475 million views. I co-created this show in 2014, and during my time as creative director, I’ve developed all thumbnails, branded material, and sponsored campaigns. I’ve had the privilege of working with several high-profile creators and companies in my 10+ years at Life Noggin. I also had the honor of partnering with Google to create the first ever animated educational VR video on the platform.
[Play Noggin]: An educational series I co-created that explains the scientific concepts found in your favorite video games! It’s your brain’s player 2.
One of my favorite projects I’ve ever produced. I created the branding, thumbnails, and helped brainstorm video topics for this educational series. I also assisted with script writing and live action shoots. The success of Play Noggin led to a live streaming trivia series backed by Twitch called Play Noggin Game Night.
Play Noggin was rebranded to Might Be Awesome in 2019.
[Primerli]: Primerli is your home for industry learning. Their “Primers” are designed to help professionals learn about any industry in under an hour.
I was brought on as a YouTube consultant for the Primerli team. I create eye-catching thumbnails for the Primerli YouTube channel, as well as A/B-tested titles and descriptions for their videos. While the YouTube series isn’t their primary focus, my creative tweaks led to a 40% increase in viewership.
[FanAmp]: A YouTube channel for F1 superfans. Live chats, documentaries, news and stats, race predictions, and more!
FanAmp brought me on as a YouTube consultant to help revamp their channel. My goal here is to streamline production, optimize thumbnail design and titles, and set best practices to increase views.